Multi-platform influencer pricing

Activate one or more platforms and enter the deliverables for each. The tool aggregates the full deal value and outputs three compensation models.

Influencer profile

Target country

Account niche

Platforms & deliverables

Followers

Mid-tier ×1.0

Avg views per Reel

Avg views per Story

Reels per month

Stories per month

Followers

No tier

Avg views per video

Avg views per Story

Videos per month

Stories per month

Followers

No tier

Avg views per video

Avg views per article

Videos per month

Articles per month

Subscribers

No tier

Avg views per video

Avg views per Short

Videos per month

Shorts per month

Followers

No tier

Avg views per Reel

Avg views per Story

Reels per month

Stories per month

Appear in our paid ads Right to use their image and content in our Meta and Google ads. +10% total Be the brand face on website and marketing Website, institutional visuals, Akka events, official testimonials. +20% total

Audience quality

Branded content reach discount vs. organic

-30%

Qualified audience, age 25 to 50

50%

Qualified audience, target country

70%

Engagement rate

Brand fit

Contract duration

Influencer CPM, Reels € per 1K views

Platform	IT	ES	NO
Instagram	18	20	28
TikTok	10	12	17
LinkedIn	45	50	75
YouTube	22	25	38
Facebook	7	8	12

Stories and second format € per 1K

Platform	IT	ES	NO
Instagram	10	12	17
TikTok	6	7	10
LinkedIn	28	32	50
YouTube	13	15	22
Facebook	4	5	7

Influencer rate cards. Sources: agency benchmarks, Kolsquare EU 2025, IMH 2026.

Media buying CPM €

Platform	IT	ES	NO
Instagram	8	9	13
TikTok	5	6	9
LinkedIn	22	26	38
YouTube	10	12	17
Facebook	4	5	7

Paid social CPMs (finance niche ×1.0). Influencer premium is about 2 to 3× media CPM.

Minimum rate per activation finance niche ×1.0, €

Platform	Nano	Micro	Mid	Macro	Mega
Instagram	100	400	1,500	5,000	15,000
TikTok	80	300	1,000	3,500	12,000
LinkedIn	150	600	2,500	7,000	18,000
YouTube	200	700	3,000	10,000	35,000
Facebook	60	200	600	2,000	6,000

Minimum per Reel or post before duration discount. Story is 25% of the Reel floor. Multiplied by niche (lifestyle ×0.3 gives IG Mega €4,500).

Multiplier by tier

Nano, under 10K×0.5

Micro, 10K to 100K×0.8

Mid-tier, 100K to 500K×1.0

Macro, 500K to 1M×1.6

Mega, over 1M×2.5

Akka relevance by niche

Startup investment×1.00

Investment / finance×0.95

Personal finance & wealth×0.85

Entrepreneurship×0.75

Tech & Innovation×0.65

Business & Management×0.55

General economics×0.45

Lifestyle×0.40

Sport / Fitness×0.35

Travel / Beauty / Humor×0.30

Deal value

Offer to influencer

—

— per month

Active platforms—

Offer CPM avg (Reel)—

Full organic views across all platforms, no audience filters.

Akka internal value

—

— per month

Branded discount—

Eff. reach (age × loc.)—

After branded discount × age % × location %. What it is worth to Akka.

Media equivalent

—

— per month

Premium vs. media—

Same total impressions bought in paid social.

Breakdown by platform

Platform	Rate per Reel (pre-disc.)	Rate per Story	Offer total	Share of deal

Negotiation zone where to open, where to walk away

—

Akka floor

walk-away point

—

Target offer

open here

—

Market rate

what the influencer will ask

Run the calculation to see the deal zone.

Compensation models based on the target offer

Cash only

Full cash payment in euros over the contract duration.

Total contract

—

Ad rights premium—

Brand face premium—

Duration discount—

50% cash + 20% commission

50% upfront cash plus 20% commission on each membership brought (AOV €1,800).

Guaranteed cash

—

50% of the target offer

Commission per member€360 (20% × €1,800)

Members to break even—

Upside by members brought

—

50% cash + 5% carry

50% upfront cash plus 5% carry on investment gains from referred members.

Guaranteed cash

—

50% of the target offer

Carry per member€1,266 (hyp. ×2.4)

Members to break even—

Upside by members brought

—

Commission and carry assumptions

Membership AOV€1,800

Commission20%, €360 per member

Carry5% on capital gains

Avg. membership duration31 months

Investments per year7

Avg. ticket per investment€1,000

Performance assumption×2.4

Carry calc: (31/12) × 7 × 1,000 = €18,083 invested. Gain (×1.4) = €25,317. 5% carry = €1,266 per member.